The logo’s study
Seligo is a phytotherapy company
Seligo is the first person of the Latin conjugation of the verb seligere that means “choose”. We have so decide to call the company Seligo because it is the one to choose what is considered to be the best solution between all the possible alternatives.
While the corporate identity demonstrates solidity reassuring BtoB, packaging are closer to BtoC thanks to the colorful plants illustrations that suggest the active ingredient.
Naming & graphic: Manifactory