This is 1 of 8 posters for the new “Rare Print” Ray-Ban campaign.
the product is a special limited ediction of Ray-Ban Glass, whit various pattern printed all around.
Ad Agency: Cutwater
Executive Creative Director: Chuck McBride
Creative Director: Travis Britton
Art Director: Marcus Cross
Art Producer: Justine Barnes
Print Producer: Miriam Lee
Illustrator: David Sossella
Ray-Ban Glasses
Final version full-size poster
particular 01
particular 02
particular 03
particular of the vector’s structure
The first 3 rough proposals
proposal 01
proposal 02 (selected by client)
proposal 03
alternate version
this is another version of selected illustration, not rated by the client- this version have a different color range and a different treatment of the surfaces, more “xylographic like”
alternate version (not finished) full  page
particular 01
particular 02