Published on Sunday, 15 April 2012 15:15 Written by Manifactory
Society27 and Italian illustrator David Sossella Crowd-Produce Series of Designer T-Shirts
Community driven decisions shape project "TOGETHER"
To push the boundaries of a common product and involvement of their followers, creative community Society27 manifest the path of co-creation in their new project "TOGETHER"
This is an independent undertaking in which Society27 fans and artists are interconnected in the creative process. Everything started with a contest commissioned by Society27 for an illustration that had to express participation and collaboration - the fundamental spirit of this creative community.
The submission of prominent Italian illustrator David Sossella was voted best, he pinpointed the idea with a complex drawing of 27 characters bound together in circular motion.
Archabits, the studio that created the famous wooden shoe box for Society27, stepped in again to create yet another state-of-the-art packaging decision to accommodate the TOGETHER tees. The wooden packaging is a screen printed with Sossella's illustration on the wooden front and has Society27's logo pattern on the back. It unfolds to a wall piece showcasing the possibilities of multi-purpose packaging design.
"TOGETHER" is part of Society27's initiative to inspire and boost creators to work on common online projects that result in real life tangible products. Its purpose is to showcase the concept of giving birth to something in the digital world and then transferring it into real life, with lasting effects on networking, friendship and co-creation ideas.
As part of its community uppbringing, the project continues on Kickstarter.com until 27th ot April.
"Together" on Kickstarter:
David Sossella is a prominent young Italian illustrator. Originally from Venice, he now lives in Treviso and is a graphic designer at Manifactory design studio. Lover of traditional Japanese art, he mixes it with Soviet Union elements to bring out one of the most recognizable drawing styles in the world of illustration today.
"Together" on Kickstarter:
David Sossella's work:
Society27 puts people of different skills and crafts together in the creation of community-generated products. Creation process, product and client experience are shared. Creators and users are networked by inspired work and a quality product in limited series. Consumers are creators and members are customers.
Our effort is to create a new form of product-based multinational community. The Society27 idea is to be in constant metamorphosis and create one coherent group of like-minded people, through the things we create.
Welcome to our idea!
Development, ideas, collaboration.TOGETHER came to push further the co-creation process by involving as many people as possible, from Society27 community, in one project.
We asked our community to submit Illustrations & ideas, that were later voted to chose the one that would make it to the next stage.
The most appreciated submission came from one of the finest illustrators out of Italy - David Sossella. He presented the idea in a simple way, yet trough a very complex drawing, depicting 27 characters interconnected to each other, as being one. His very distinctive drawing highlighted the idea in a perfect way, pushing the project forward.
From there, we took the illustration and elaborated on it with Archabits, creating packaging prototype, and color samples.Where this project continues, only time will tell...